GFR was started by Curt Munson and John Benedict, co-owners of Playmakers: a specialty running store in Okemos, Michigan.

With over 60 years combined experience in the running industry, John and Curt used their knowledge to develop the Good Form Running clinic. It is based on the idea that running is a skill to be learned. With simplicity as its goal, GFR focuses on teaching proper mechanics that will help prevent injury and increase your efficiency as a runner. The clinic is now sponsored by New Balance, traveling across the country into other specialty running stores.